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Home / Health / 什麼是數字營銷?今日數字世界營銷指南
Posted inHealth

什麼是數字營銷?今日數字世界營銷指南

Posted By Bojidar Argirov Posted on February 17, 2019
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在組織進步和品牌塑造的星球上,數字化是一個完整的嗡嗡聲。簡單的電子廣告和營銷,我們如何利用它來擴展我們的服務。

數字營銷定義:

數字廣告是通過數字媒體渠道進行組織及其品牌名稱的營銷和宣傳。目前,數字媒體包括網站,社交媒體網站,廣播,電視,移動設備,甚至是通常非數字媒體形式,如廣告牌和交通標誌。基本上,在線提供的任何類型的廣告媒體都被認為是數字廣告。這留下了許多類型的人對人P2P廣告和營銷,印刷營銷以及數字營銷傘之外的直接廣告。此外,印刷廣告,直郵,印刷目錄網站,廣告牌和海報都開始鏈接到他們的電子等價物。通過URL觸地頁面,QR碼,互聯網橫幅廣告和營銷,在線目錄網站以及消息代碼等內容,典型的廣告和營銷幾乎總是具有電子營銷鏈接。

為何關注數字媒體?

市場營銷公司,公司所有者以及消費者都在推動電子媒體的變革。越來越需要顯示可衡量的結果,這使得電子產品成為電子廣告和營銷公司的願望。許多電子媒體,包括互聯網網站,社交網絡以及移動廣告和營銷,比印刷廣告等傳統廣告和營銷媒體更容易跟踪。對於企業家來說,幾種類型​​的數字營銷確實很便宜。擁有網絡可見性,吸引客戶參與社交媒體網站和電子郵件營銷的對話是打印營銷和直郵廣告的經濟實惠的選擇。這些數字渠道提供給任何方面的組織,並有助於初創企業,當地企業和尋求新組織的獨立專家的遊戲區域。

對於消費者而言,生活的快車道使數碼營銷成為必需品。當消費者需要物品和解決方案時,翻閱電話簿以找到它們的日子已經過去了。目前,我們使用我們的移動設備或前往我們的計算機進行響應 – 我們很快就能找到它們。

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