The worldwide online retail market has a growing potential. More and more consumers are looking for convenient, informed and satisfying shopping experiences online. They are using the internet to research price, quality and delivery choices, and sharing ideas and opinions on interpersonal organizations. Online retailers are expanding quickly across borders. By entering diverse and challenging markets worldwide, do they need a phone contact number by any means?

According to a recent survey by Forrester phone support continues to be the most popular support channel. It seems, that despite all the efforts of call centers looking for approaches to help customers help themselves (by means of email, online chat or even mobile apps), and 79% of customers prefer a one-on-one conversation. In other words: call centers are here to remain.

Premium customer service assumes a key role in building business success, and the well established international cross border ecommerce websites generally have a phone number, that is displayed in a prominent position on their home page. Showing commitment to nearby customers and creating customer closeness is essential for any international web outlet. The same way a cross-border web shop eventually offers neighborhood languages and nearby currency payment facilities, it is fundamental to feature a virtual neighborhood phone number on the homepage at the very least.

A recent survey conducted by Accenture reveals, that the top barriers to market entry in cross-border e-commerce are the costs of building brand awareness in a foreign country, just as the little scale and the unproven demand of some markets. Virtual geographic, International Toll-Free or International Premium Rate phone services are powerful business tools in mitigating the dangers of a new market entry, as they enable companies to test the new markets with a pure play online retail model, before setting up physical stores.

The best consumer experience can be achieved by implementing international 0-800 (ITFS) or 00-800 (UIFN) complementary numbers, that are designed to facilitate cross-border ecommerce. These are the international equivalent of the domestic complementary services, enhanced with international call forwarding and intelligent routing choices that permits you to advance inbound leads to multiple locations or to experts based upon their ability, expertise, language and accessibility and visit